Fifty people. One drawn at random each week. The task: reach them through genuine chains of connection rather than cold outreach — and write down what happens. Read how this started.
Each week a name is picked at random. Here's who, when, and how far we've got.
Someone who should hold this book in their hands? Tell us. The useful part isn't just the name — it's whether you know a way to reach them. Every suggestion is read before it goes anywhere near the list.